India Brand Handloom
The India Handloom Brand is an initiative for branding of high quality handloom products with zero defects and zero effect on the environment. It would differentiate high quality Handloom products and help in earning trust of customers by endorsing their quality in terms of raw materials, processing, embellishments, weaving design and other quality parameters and by ensuring social and environmental compliances in their production.
The Craftmark initiative is an effort to help denote genuine Indian Handicrafts, develop sector-wide minimum standards and norms for labeling a product as a Handicraft product, and increase consumer awareness of distinct Handicraft traditions. Craftmark authenticates craft processes to be handmade and provides the use of the Craftmark Trademark to craft producers and retailers post verification of their craft processes.
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